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Pay-Per-Click advertising is defined as "a business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement."

Pay-Per-Click is one of the most effective and profitable campaign types for advertisers. A visitor must click your advertisement and visit your page in order for you to pay for the advertising. If your advertisements are well placed and engaging this will lead to a successful and profitable advertising campaign.

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