The Lowdown | Compiled by DN Journal Editor & Publisher Ron Jackson
The 2014 T.R.A.F.F.I.C. West conference is coming up next week at the Bellagio Hotel in Las Vegas and show organizers just released some interesting new details about the big event today.
For starters, the original schedule called for two days of pre-show Cabana Networking around the Bellagio pool Tuesday and Wednesday (May 27 & 28) before the conference officially opens with the Welcoming Cocktail Party Wednesday evening (May 28). However, show co-founders Rick Schwartz and Howard Neu told me they will have the cabanas open a day sooner - on Monday, May 26, so early birds can celebrate Memorial Day in the world class hotel's expansive private cabana area overlooking the Bellagio's multiple pools.
Schwartz and Neu also revealed that the official T.R.A.F.F.I.C. Party, presented by new show sponsor GetItFido.com Thursday night (May 29), will be held in the Bellagio's spectacular Grand Ballroom - so after a long night of partying the trip back to your room will be just a few steps to the nearest elevator.
The new GetItFido sponsorship will pay another big dividend. GetItFido founder Neil Sackmary is a friend of hot rock band and Century Media recording artists, Otherwise, who is based in Las Vegas, and Sackmary has arranged for them to play live at the T.R.A.F.F.I.C. Party. Otherwise, who has released three albums and an EP, made their big breakthrough with their 2012 album True Love Never Dies that includes their biggest hit to date - "I Don't Apologize (1,000 Pictures)". Check out the video for that song below:
Since organizers know that T.R.A.F.F.I.C. attendees like to network at all of the parties, the current plan is for Otherwise to play an acoustic set, but I wouldn't object if, perhaps a little bit later in the evening, they plugged in and let it rip. Whether it is acoustic or electric, this is a band that can definitely deliver the goods.
Otherwise will play at the T.R.A.F.F.I.C. Party May 29
Another new twist on the show schedule will be a 2pm session Friday (May 30) that will be something of a Vegas.com vs. .VEGAS shootout. Howard Lefkowitz of Vegas.com fame, and Tyson MacKay of .Vegas (the new gTLD) will give their respective views and ideas on how to make money. This may set the stage for a similar showdown in October when T.R.A.F.F.I.C. East will be held at the Fontainebleau Hotel on Miami Beach. Schwartz and Neu are hoping to match Antony Von Couvering's .MIAMI with the folks at Miami.com.
Another Friday highlight - the final business session on the show agenda, will feature Michael Castello of CCIN.com discussing his recent industry Call to Action letter - a talk that should be a perfect lead in to the Internet Commerce Association's Closing Night Party. We will of course be in Las Vegas to bring you daily show photos and highlights.