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T.R.A.F.F.I.C. Grants My Wish and Even Throws in a Couple of Autographed Guitars!

The Lowdown | Compiled by DN Journal Editor & Publisher Ron Jackson

In my last post I told you about some new additions to the program for next week's T.R.A.F.F.I.C. West conference in Las Vegas (pre-show networking at the Bellagio Hotel starts Monday and continues right up to the show opening Wednesday evening (May 28), with the event continuing through Saturday morning (May 31).

Otherwise will play at the T.R.A.F.F.I.C. Party May 29

In that post I noted that Otherwise, a terrific rock band that has released three highly regarded albums, would be playing at the official T.R.A.F.F.I.C. Party, sponsored by on Thursday night (May 29) in the Bellagio's Grand Ballroom. I also mentioned that plans were to have Otherwise play an acoustic set so that attendees who never tire of networking could better hear themselves talk. However, I added that given Otherwise's electrical prowess, it might be even better if the Century Media recording artists could also do an amplified set, perhaps a little later in the evening when things tend to get a bit more raucous anyhow.

As if a genie answered "Your wish is my command" I got a note from GetItFido founder Neil Sackmary (who arranged for Otherwise to play) telling me that, after consulting with conference co-founders Rick Schwartz and Howard Neu, he could confirm that Otherwise will play an acoustic set from 9:30-10:15pm, then return to do a full rock show from 10:45-11:30pm.

I was more than happy with that news, but Sackmary took it well beyond what I had asked for. You will be happy to know that those autographed guitars mentioned in the headline are not for me but could very well be for you! The band is going to give away an autographed guitar after their acoustic set, then give away another one after the electric set, which will also be followed by a meet & greet session that will run until midnight and give you a chance to talk to the band members and have anything you want signed.

And the hits just keep on coming - Otherwise will also be signing a third guitar for Rick that he will be auctioning off for charity at Noon Friday (May 30) right before the domain auctions are completed.

If you want to see just how good Otherwise is, check out the video for "I Don't Apologize" in my last post - but before you do that - check out the one below for "Soldiers" - a tribute to fighting men and women that has become another one of the band's most popular anthems:

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